By the Stats: Majority of Consumers Prefer to Shop in Summer

* 45 percent of adults ages 18-34 indicate summer as their primary buying season.
* 38 percent of adults over 55 indicate spring as their favorite buying season.
* 36 percent of adults ages 35-54 indicate summer as their primary buying season.
* 38 percent of consumers with household incomes less than $50,000 primarily buy during the summer.
* Consumers with household income of $50,000 to $99,999 are equally likely to buy during the spring and summer seasons, with 34 percent and 33 percent spending the most money, respectively.
* Consumers with household income greater than $100,000 spend more equally across all four seasons.