By the Stats: Keyword Campaigns Continue to Grow

¥ 58 percent: the average increase in the number of actively managed keywords among marketers in Q4 2005 vs. Q4 2004. To be classified as active, keywords must be clicked on, so this statistic demonstrates that online searchers are indeed clicking more than they did in Q4 2004, notes DoubleClick.

¥ 107 percent: average increase in Q4 2005 in the total number of clicks for campaigns vs. Q4 2004, demonstrating that keyword campaigns in general are getting more robust.