By the Stats: How Do Catalogers Use Their Web Sites to Collect E-mail Addresses?

Of 175 catalogers with e-mail programs, e-mail marketer Silverpop found that between March and May of this year, 75 percent offered e-mail signup directly on the homepage, while 3 percent used a pop-up at the homepage to collect e-mail addresses. Other data revealed by the study:

* 75% offered an incentive to customers for providing their e-mail addresses

* 45% of those catalogers offered sales and promotions as an incentive

* 14% offered newsletters

* 11% offered a catalog or other form of direct mail

* 2% offered a prize

For more information on Silverpop’s “2005 Retail E-mail Marketing Study,” visit http://www.silverpop.com/news/press/05_26_05.html.