By the Stats: How Do Catalogers Use Their Web Sites to Collect E-mail Addresses?

* 45% of those catalogers offered sales and promotions as an incentive

* 14% offered newsletters

* 11% offered a catalog or other form of direct mail

* 2% offered a prize

For more information on Silverpop’s “2005 Retail E-mail Marketing Study,” visit http://www.silverpop.com/news/press/05_26_05.html.