By the Stats: Holiday Festivity Drives December Internet Traffic

Not surprisingly, holiday-related content drove most Web activity in December, with seasonal sites accounting for eight of the top 10 gaining properties and nine of the top 10 gaining categories, according to comScore Media Metrix monthly analysis of consumer activity online. Following are a few things comScore noted:

* Five of the top 10 gaining categories in December were retail subcategories.
* Jewelry, luxury goods and accessories was the fastest growing retail subcategory with a 30 percent increase in traffic from November, and a 15 percent increase from the same time last year.
* The department store category continued to show growth with a 20 percent increase in site visitation from November. With 32 million visitors in December, Walmart.com was the third-largest retail property online, behind eBay and Amazon.
* The flowers, gifts and greetings category shot up 20 percent, with RedEnvelope.com and HarryandDavid.com seeing substantial growth.

For more information, visit www.comscore.com.