By the Stats: Get Personal in Cyberspace

¥ 7% said their sites dynamically show products based on customers’ past purchases.
¥ 14% offer tools that allow customers to personalize their online shopping experiences or profile their needs.
¥ 17% said their e-mail campaigns are very personalized on past customer behavior.
¥ 24% said their sites greet returning customers by name.
¥ 58% offer no personalization at all.