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Students heading to college this fall plan to spend more than $34 billion on back-to-school merchandise, according to a recent survey by the National Retail Federation (NRF). Representing a 33 percent increase in spending since last year, what are they spending all that money on?
¥ $11.9 billion on textbooks;
¥ $8.2 billion on electronics;
¥ $5.7 billion on clothing;
¥ $3.6 billion on dorm and apartment furnishings;
¥ $3 billion on school supplies; and
¥ $2 billion on shoes.
Source: NRF 2005 Back-to-College Consumer Intentions and Actions Survey
Visit: http://www.nrf.com.
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