By the Stats: E-mail Influence on Holiday Purchases Up 10 Percent From 2004
Almost 50 percent of consumers said that e-mail had at least some influence on their online purchases this past holiday season, a 10 percent increase from 2004, according to the Annual Holiday E-mail Consumer Survey, released in January by e-mail marketer Return Path. Comparatively, the survey showed 42 percent of consumers claim e-mail had no impact on their online holiday shopping habits. Other data revealed by the survey:
- Companies:
- Return Path, Inc.
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