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¥ The average shopper plans to spend $122 on Easter, up from $97 last year.
¥ 30 percent of spending will be on food purchases;
¥ 19 percent on clothing;
¥ 15 percent on gifts;
¥ 14 percent on candy;
¥ 7 percent on flowers;
¥ 5 percent on decorations; and
¥ 5 percent on greeting cards.
Source: NRF 2006 Easter Consumer Intentions and Action Survey, http://www.nrf.com/content/default.asp?folder=press/holidayaster06.htm
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