By the Stats: Consumer Expectations Increase for the 10th Straight Year

The level of consumer expectation across 35 brand categories has risen by 4.5 percent from 2005, while the average ability of brands to keep up with those expectations has dropped by 9.2 percent, according to the “2006 Customer Loyalty Index,” a yearly report by customer loyalty consultancy Brand Keys. This is the 10th straight year consumer expectations have increased, according to the survey.