By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

“With the acquisition of Rivertown, our primary strategy was to offer our catalog products through different channels, with the Web being the primary focus,” Bauer notes. “Target also wanted to start a Web-based channel for its retail market. So we combined the groups, and that’s what today is called target.direct.”