By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

As the 1990s progressed, paper and mailing costs rose, as did the presence of direct marketers on the Internet. The company’s next strategy, Bauer says, was to forge further ahead into the Web-marketing frontier.

Retail Food Chain

By 1998, the online storefronts for Rivertown’s catalogs were in the planning stages when the company was acquired by retail conglomerate Dayton Hudson Corp., which would soon change its name to Target Corp.