By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

With three growing brands in its portfolio, Rivertown then increased its mailing frequency by sending supplemental catalogs, such as the video section from Signals.

An e-commerce site, ILoveADeal.com, was established to feature overstock and liquidation items from all three catalogs. A print version of the ILoveADeal.com catalog is in the works, and will be mailed shortly. Says Bauer, “Being a liquidation vehicle, ILoveADeal.com is perfect for the Web. And really, the next evolution from the paper catalog—given the whole commodity cost structure of direct marketing—is to go online.”