By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

In terms of sales and profits, the gambit of a new catalog worked. So Rivertown executives began branching out, seeking new business opportunities. They set their sights on a second title, and this time looked to television. Together with TV station WGBH in Boston, Rivertown launched Signals, which features products related to popular public TV shows. Later, a third title, Seasons, was established to offer a broader assortment of gifts and products targeted primarily at women.