By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

Bauer notes, “We’ve been through a lot of change. The 1980s were very good to Rivertown, and the ‘90s were more about figuring out exactly what the guests want and how they want it. With the acquisition by Target, we’re looking at offering three channels—the retail component, the catalog and now the Web. We’re not intending to have GiftCatalog.com substitute for the other catalogs; we’re just trying to figure out how we can actually mail less paper and still get the same selection in front of the guests.”