By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

An aggressive marketing campaign for GiftCatalog.com is in the works, says Moroz. The team will have plenty to talk about: Next summer, parent company Target will open an online store through Amazon.com. How this will impact GiftCatalog.com and Target’s other online channels is not yet known, says Moroz. It recently was announced that Target selected Amazon’s e-commerce technology solutions, including order-fulfillment and customer-care services, for its online brands. Says Moroz, “We expect to leverage the tremendous traffic and loyalty that Amazon has.”