By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

The catalog’s initial mailing went to 750,000 households. The prospect list was comprised of customers from all three catalogs, registered users of GiftCatalog.com and names from carefully chosen rented lists. The same creative teams that produce the other three print catalogs—which the company will continue to mail—worked on the GiftCatalog.com premier print edition. And featured products include best-sellers from the other three catalogs.