By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

GiftCatalog.com’s new print catalog, mailed in the fall, features all three logos on its cover: Signals, Wireless and Seasons. Page 2 offers an explanation of GiftCatalog.com’s strategy: “Three exceptional gift catalogs, one easy-to-shop Web site.” And page 3 is designed to look like an online catalog page, complete with navigation bars. An order form is included for those customers who prefer to avoid online shopping.