By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

The answer lies in the shopping experience. Market researchers told Target’s online division, target.direct, that potential for cross-selling among the three catalogs was high, but that navigating three different sites was not as easy it should be. So GiftCatalog.com was born to aggregate three separate brands into a one-stop shop.