By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

With an eye to preserving the brand equity of the individual catalogs, GiftCatalog.com’s launch on July 24 did not have the fanfare and media coverage of a typical dot-com birth. An e-mail campaign announced the new URL and offered a chance to win a shopping spree for all guests who registered at the site.