By combining the online channels of Wireless, Seasons and Signals catalogs, Target Corp. serves up a streamlined shopping experience

By Allison Eckel

To solve these issues, representatives from guest services and warehouse management met with the project manager to map out the guest experience and provide for all branding contingencies. Moroz says the process of crediting GiftCatalog.com’s online sales back to the appropriate catalog remains a challenge, as it is for many multi-title catalogers. Says Moroz, “So far we’ve been making accurate assumptions for the most part. But we’re currently looking for an order-management system to help us allocate sales even more accurately.”