Print-Plus: All Hands on Deck
Buyer counts are down, but there are plenty of ways to improve list performance
In essence, on top of everyone's 12-month buyer counts decreasing and straight list rentals' performances faltering, now the co-ops are affected. As catalogers continue to pull out of various databases, this situation will continue to spiral downward.
In order for catalogers to get through these tough times and keep their prospect names at the highest level, it's imperative everyone stays with each co-op.
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