Print-Plus: All Hands on Deck

However, not every cataloger is going to pull out of the same co-op databases. Even within the same product category, certain co-ops work well for some and not others. However, the names shared by all are still required to build an effective model and supply the best prospecting names.

Here's a scenario currently happening across all 
co-ops: Cataloger A has decided to pull out of co-ops 1 and 2 based on the above mentioned criteria. But what if the prospect names from Cataloger B work the best for Cataloger A, but Cataloger B has chosen to pull out of co-ops 3 and 4 and remain in co-ops 1 and 2? Both A and B will, in turn, lose performance in their prospecting names.