Print-Plus: All Hands on Deck

Co-op Database Performance
Resist the temptation to pull out of any co-op databases. Catalog marketers decide which databases to keep or drop through a multitude of factors — performance, overall contribution, etc. If a cataloger feels it's supplying more buyers to a co-op than it's getting back, that catalog may decide the contribution doesn't favor it and drop that co-op. Catalogers naturally want to protect their biggest asset in such difficult economic times — 
their housefiles.