Print-Plus: All Hands on Deck
Buyer counts are down, but there are plenty of ways to improve list performance
Single web-only buyers from pay-per-click sources, internet-only buyers and catalog inquiries all should be optimized by the co-op databases before you mail them. Web-only buyers sourced from pay per click likely won't respond to catalog mailings. If the consumer has no history of buying direct, save the postage.
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