Print-Plus: All Hands on Deck
Buyer counts are down, but there are plenty of ways to improve list performance
Let your customer service reps know an append has been facilitated, and give them copies of the welcome message so they can address any customer service calls or issues. Append is truly a home run when executed properly.
In addition, support your catalog with pre- and post-emails to yield an increase in response. Consider sending two or three post-mailbox follow-ups.
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