Print-Plus: All Hands on Deck
Buyer counts are down, but there are plenty of ways to improve list performance
To avoid deliverability and "black listing" issues, follow e-append best practices. For example, your welcome message should be innocuous. I suggest using your logo and text with no personalization. The welcome message may carry an offer — some marketers have attached offers to drive retail store traffic — but that's not necessary. Use follow-up efforts to close the sale.
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