Print-Plus: All Hands on Deck
Buyer counts are down, but there are plenty of ways to improve list performance
Select outside lists based on recency of last purchase. You also should maximize rollouts before testing new lists; double the usage each time if there's enough list universe. Looking for buyers who've purchased multiple times recently is also a good way to improve response.
After you maximize list continuations, fill in with the lists you want to test. Use marginal list optimization to improve outside list performance.
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