Print-Plus: All Hands on Deck

There's growing pressure on list performance. It's more about contribution to profit and overhead, as it should be, but this has caused mailers to reduce circulation and prospect less. As a result, 12-month buyer counts are down, and there are fewer housefile names to leverage — a real dilemma. Here's how to improve list performance for email and print.Email List Performance
E-append is an excellent way to grow your housefile. This involves having an outside vendor append email addresses to your customer list where emails are missing or messages bounce back as undeliverable.