Dive Into a New Product Category

3. Sales promotions. While offering items on sale may increase your overall catalog sales, overusing such promotions will dilute their effectiveness in the long run.

4. The “9” effect. As you’d guess, customers react favorably when they see prices that end in ‘9,’ said Simester. In one example, a national women’s clothing catalog raised the price of a dress from $34 to $39, and sales jumped 33 percent, he pointed out. But when the price was raised from $34 to $44, there was no change in demand.