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Also, how can we utilize technology to build our catalog? Deciding what products go where and physically building the catalog each time out is a very labor-intensive process. There are software packages today that can help in automating parts of the production cycle that we still do largely by hand. Miles Kimball currently has a team researching this endeavor, and I look forward to their recommendations.
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- Companies:
- GJM Associates Inc.
Alicia Orr Suman
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