Dive Into a New Product Category

But overall, 90 percent of new product ideas come from us here in Oshkosh. And looking for new categories and classifications is ongoing. We’ve had success with some new categories [in Exposures] — product development in nontraditional areas such as all-occasion cards, custom and commemorative products. These have joined Exposures’ albums and frames and are doing quite well. We hope with any new Exposures product introduction that it can be personalized, as many of our signature items can. And it needs to be something unique. Those are hallmarks of Exposures’ merchandise.