Dive Into a New Product Category

For example, we offer 95 percent exclusive products for Exposures, and 100 percent exclusives in the Miles Kimball gift card business. But for Miles Kimball gift catalog, the products tend not to be exclusive.

We’ll shop the housewares and gift shows looking for unique and appealing products. And we’ll give ideas to our suppliers and ask them for their ideas, too. It’s a real partnership with our merchandise vendors. They know us very well, and we rely on them for input and ideas.