Dive Into a New Product Category

CS: What’s your role at Miles Kimball today?
Carstens: I oversee both the merchandising and creative teams for our four catalog titles. In merchandising, the team consists of 18 individuals: three merchandise managers, and buyers and assistant buyers reporting to them.

In the creative services team, we have 19 people to produce the four catalog titles. We’re a fully functional creative department — from concept/design to production and prepress. We’re able to hand over complete files to our printer, which is great because we don’t ever have the pressure of outside agencies impacting our schedule and deadlines. If we decide to reshoot an iconic product, we can do that. If there’s a little piece of data that jumps out at us about a trend happening and we want to take advantage of it in some way, we can stop and make a change in the catalog.