Dive Into a New Product Category

Doreen Carstens, vice president of merchandising and creative at Miles Kimball, Oshkosh, Wis., tackles these and other challenges every day in her work on the company’s four catalog titles: Miles Kimball, Miles Kimball Cards, Exposures and Home Market-place. The company sells gifts, cards, home décor and accessories, photo albums, and frames. She recently shared her hard-won insights and sound strategies with contributing writer Alicia Orr Suman.