Dive Into a New Product Category

She adds that vendor gradings of A, B, C and D — based on total performance — can be useful and, they provide leverage in future negotiations.

Interview: A Passion for Products

There are no shortage of challenges for today’s catalog merchandising and creative professionals. To be successful they must: undergo a continual search for brand-relevant merchandise; learn how to profitably and efficiently use ever-changing merchandising data; stay updated on catalog creative trends and solutions; deliver on the company’s brand promise; and collaborate expertly with other corporate teams.