Dive Into a New Product Category

Dive Into a New Product Category

Let’s say you have a hunch about a new product category that might work for your catalog. What do you do?

The best proof that you have a winner in the form of a new product idea is to test it in your catalog, of course. But testing sometimes requires going on nothing more than a really good hunch, says Kathy Revello, president of Kathy Revello Associates, a merchandising consultancy in Sunnyvale, Calif.