Dive Into a New Product Category

He worked with jewelry supplier Seta Corp. to devise a mini-assortment of jewelry at a good price point that would appeal to the demographic of older female shoppers who also like Reiman’s traditional, country-themed items.

Minix is anxious to see how the jewelry does in upcoming mailings. “We decided to step outside our normal merchandise and see if our customers would buy these kinds of items from us. Sometimes, you never know until you try.”