Data Cards: An Indispensable Tool
... but only a starting point in list research
• Source: Examine closely the reported source of the list. To decide if any affinity exists between your product/offer and the list, you must know if the names came from a space ad, direct mail package, DRTV spot or package/newspaper insert. Today, names collected from the Web might even be included.
- Companies:
- Direct Media Inc.
- Target
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