Data Cards: An Indispensable Tool
... but only a starting point in list research
It was for this reason that Brian Kurtz, executive vice president of Boardroom Inc., a publisher of newsletters and books, made the startling pronouncement way back in 1994 (in an article in Target Marketing magazine) that all data cards are “guilty until proven innocent.” This fact remains true today.
- Companies:
- Direct Media Inc.
- Target
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