Data Cards: An Indispensable Tool

Kurtz said to get feedback from other users, it helps to establish a name for yourself in the industry and foster contacts with brokers. By creating a network of contemporaries you can give and receive more information on lists than you get from the typical data card.

This is good advice today, says Huntoon. “With the compression of time and the stringent budgets we’re all working with, the allocation of test dollars must be carefully scrutinized. The data card is only the beginning.”