Data Cards: An Indispensable Tool

It’s important to remember that gender usually is determined by first name and can’t be 100-percent reliable, so ask how gender is identified if it’s important to your offer.

While selects help customize the list, they also add to the cost. However, anything on the card can be negotiated.

• Net Names: Some data cards state the requirements for net name arrangements, list cancellation charges and other rules specific to that list. Huntoon says it’s important to look for these additional pieces of information and discuss them with the list manager if they’re relevant.