Data Cards: An Indispensable Tool

Conversely, says Huntoon, be prepared to provide list managers with samples of the mailing you intend to send to their client’s list.

• Selects: When evaluating a list, selects can help you target only those names that match your customer profile. On most consumer files you can select by recency-frequency-monetary value and gender. There are many other selections available on business files, including SIC code and job title.