Data Cards: An Indispensable Tool
... but only a starting point in list research
Editor’s Note: The original article from which this was adapted, “Data Cards: Guilty Until Proven Innocent” by Hallie Mummert, was based largely on the views of Brian Kurtz of Boardroom Reports. It appeared in the October 1994 issue of Target Marketing magazine. Updated information has been added here by Linda Huntoon, executive vice president of Direct Media.
- Companies:
- Direct Media Inc.
- Target
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