Key Statistics B-to-B Catalogers Ought to Know

For B-to-B catalogers, this means that if your catalog reaches a federal office, you have every chance of getting orders for up to $2,999.99 and being paid immediately via credit card.

Research I’ve conducted over the past 15 years with more than 100 B-to-B catalogs shows that the average order size from a federal buyer averages 15 to 20 percent more than a traditional B-to-B order.