A 3-Step Approach to a Better Customer Rewards Program

In fact, Pew Research found that 61 percent of adults are now using the internet to do their banking, which is almost equal to the amount of adults engaging on social media networks. Additionally, six in 10 consumers expect their bank to find and offer them new ways to save money, with 63 percent of Americans at least somewhat likely to switch banks if another financial institution provided valuable, no-strings-attached offers, according to a Harris Interactive survey. With the growing popularity of online deals and their intercept with financial institutions, the opportunity for retailers to deliver offers as bank rewards is clear.