A 3-Step Approach to a Better Customer Rewards Program

If it sounds too good to be true, read on. Implementation can be as easy as a ready, aim and fire scenario, with today's card-linked marketing programs enabling consumer payment data and the deployment of offers through financial channels.

Ready
With today's deals, automation is essential. From generating the initial deal to deployment to redemption at the point of sale (POS), card-linked programs streamline that entire process by electronically attaching the offer to consumers’ payment card, storing it on the account until it's redeemed at the point of purchase. There's no need to print the offer or present its digital version to the merchant, make any changes to POS systems or train employees.