Building and Using a Business List (858 words)
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Jack Schmid
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The bottom line: food and gift mailers need to re-think their new customer acquisition and customer contact strategy. To focus only on consumers in new name acquisition and re-mailing efforts is ignoring a significant, high-profit generating segment.
Six Strategies
Here are six strategies every food/gift mailer needs to put into action:
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- Companies:
- Harry and David
- People:
- Jack Schmid
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