Building and Using a Business List (858 words)
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Jack Schmid
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Re-thinking Business Customers
In the past two years, several food catalogers have undertaken an in-depth analysis of their databases in an attempt to segment their customers. The findings were remarkably consistent, but eye-opening. Here are some of the conclusions:
• Business names made up only a small portion of customers, always less than 20 percent.
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- Companies:
- Harry and David
- People:
- Jack Schmid
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