Building and Using a Business List (858 words)

5. Food is considered a "safe" gift for businesses and consumers because product is generally well accepted and tends to be lower priced. Food-by-mail companies typically do well in recessionary times.

There are several closely-related gift markets of a non-food nature that tend to have many of the same characteristics as food—flowers, wine and liquor and tobacco. While some of these sales are for self-consumption, a great deal of revenue comes from gift giving.